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Top 10 Business Email Etiquette Basics. UKM-GSB

Sunday, March 22, 2009 by one · 1 comments
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When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are a credible professional enterprise and someone that will be easy and a pleasure to do business with. You only have one chance to make that first impression which will be invaluable to building trust and confidence.

Below are the Top 10 Business Email Etiquette issues that need to be considered with every commercial e-mail sent. These are the issues business owners and their employees need to be aware of in their day-to-day online communications to ensure the best possible results.

  1. SUBJECT: Field: The SUBJECT: field is the window into your e-mail and can many times determine even if your e-mail will be opened. If this is an initial contact with a customer based on their request through your site or otherwise, be sure to have a short SUBJECT: that indicates clearly what the topic of the email is. Typos, all caps or all small case can lend to the impression you may be spammer.
  2. Level of Formality: Try to avoid the prevailing assumption that e-mail by it's very nature allows you to be informal in your business e-mail. Only time and relationship building efforts can guide when you can formalize your business relationships and therefore your e-mail's tone. One should communicate as if your e-mail is on your company letterhead at all times. This is your business's image you are branding!
  3. Addressing: How do you address your new contacts? I would suggest initially that you assume the highest level of courtesy: Hello, Mr. Anderson, Dear Ms. Jones, Dr. Osborne, etc. Until your new contact states, "call me Andy" or "you can call me Diane". You will also be able pick up clues on when you can address have a more relaxed tone by how contacts approach you as well as how they sign off. Most business people do not mind being called by their first name, however, in a global economy that can be perceived as taking premature liberties in the relationship if used too soon.
  4. TO:, From:, BCc, Cc fields can make or break you: ..In the TO: field make sure you have your contact's name formally typed. John B. Doe - not john b doe or JOHN B DOE. ..In the FROM: field make sure you have your full name formally typed. Example: Jane A. Jones. Not: jane a jones or JANE A JONES. The later two give the perception of lack of education or limited experience with technology. By only including your first name or e-mail address you are giving the perception you may have something to hide or do not know the basics of configuring your e-mail program. ..BCc: use this field when e-mailing a group of contacts who do not personally know each other. By listing an arm's length list of e-mail addresses in the Cc or TO fields of contacts who do not know each other or who have never met is conducive to publishing their e-mail address to strangers. This is a privacy issue! With those you are forging partnerships with, visibly listing their e-mail address in with a group of strangers will make one wonder what other privacy issues you may not respect or understand. ..Cc: Use this field when there are a handful of associates involved in a discussion that requires all be on the same page. These business people know each other or have been introduced and have no problem having their e-mail address exposed to the parties involved. If you are not sure if a business associate would mind their address being made public, ask!
  5. Formatting: Refrain from using any formatting in your day-to-day business e-mail communications. Unless you would type something in bold crimson letters on business letterhead, don't do it when e-mailing for commercial gain. With all the spam filtering going on today; the more formatting or embedded images that higher the chance that your e-mail could be blocked as spammy. Even something as simple as using a different font makes your e-mail's display contingent upon the recipient having that specific font on their system or it defaults to their designated default font. Keep in mind the recipient may not have their e-mail program configured in such a way as to display your formatting the way it appears on your system - if at all.
  6. Attachments: How do you think your relationship with a potential new customer is enhanced when you send them that 10M Power Point presentation they didn't request and you fill up their inbox causing subsequent business correspondence to bounce as undeliverable? And, if they do not have Power Point, they couldn't open the file anyway! Never assume your potential customers have the software you do to open any file you may arbitrarily send. If you need to send a file over 500,000 in size, business courtesy dictates you ask the recipient first if it is O.K. to send a large file. Next, confirm they have the same software and version you do and what is the best time of day to sent it to them to ensure they are available to download the large file and keep their e-mail flowing. Never send large attachments without warning, on weekends or after business hours when the recipient may not be there to keep their inbox clear.
  7. Using Previous E-mail for New Correspondence: If you want to give the perception of lazy, find a previous e-mail from the party you want to communicate with, hit reply and start typing about something completely irrelevant to the old e-mail's subject. Always start a new e-mail and add your contacts to your address book so you can add them to a new e-mail with one click.
  8. Down Edit Your Replies: Do not just hit reply and start typing -- that's called top posting. Editing is a skill those you communicate with will appreciate as it lends to reflecting a respect for their time and clarity in your communications. Removing parts of the previous e-mail that no longer apply to your response including e-mail headers and signature files removes the clutter. By making the effort to reply point by point keeps the conversation on track with fewer misunderstandings.
  9. Common Courtesy: Hello, Hi, Good Day, Thank You, Sincerely, Best Regards. All those intros and sign offs that are a staple of professional business communications should also be used in your business e-mail communications. Always have a salutation and sign off with every e-mail. Here again - think business letterhead.
  10. Signature files: Keep your signature files to no more than 5-6 lines to avoid being viewed as egocentric. Limit your signature to your Web site link, company name, and slogan/offer or phone number. Include a link to your Web site where the recipient can get all your contact information from A-Z - that is what your site is for. Do not forget to include the "http://" when including your Web site address within e-mails and your signature file to ensure the URL is recognized as a clickable URL regardless of the user's software or platform.

There you have it! The above Top 10 items will certainly allow your business communications to rise above the majority who do not take the time to understand and master these issues. When forging new business relationships and solidifying established partnerships, the level of professionalism and courtesy you relay in your business e-mail communications will always gain clients over the competition that may be anemic, uninformed or just plain lazy in this area.

When it comes to business, regardless of mode of communication used, professionalism and courtesy never go out of style

UKM- GSB- Affiliate Marketing in the year 2009

It’s a common problem of many people as they are not able to find ways to make money online. In fact when I started I do faced same situation and finding out the fact that how does these so called internet guru’s makes thousand dollars each month. Through many ups and downs I did manage to learn how to make online through affiliate marketing. The purposes of this article is want to show you about how to make money using affiliate marketing in year 2009 and make you become successful affiliate marketers.

An affiliate is one which gets a sale to your products and gets a commission when ever a sale is made by his or her reference. But it’s not as simple as it seems to be. You need to be dedicated and more concerned about your work. Need to give out more time to try and maximize your references.

There are many other ways you can make online money as an affiliate. Many of the people think that affiliate means to sell products online. But there are many of them such as Google adsense, investment programs, Google arbitrage and reselling are just a few to name. By far the most popular is reselling other products online.

So how does one go about becoming an affiliate and stressing on factors to make good money online. First thing to keep in mind is that the commissions vary from 25 to 80% of the sale value . Some programs will convert your traffic into sales but some will not, so how do you know which one will work and which one will not. The answer is very simple- one must test the waters and try a few different strategies as well as trying few affiliate programs first. Finding a program which converts 1 of your 50 visitors into a sale is a better option to earn big money.

That’s great that now I have my own program that I wish to start with, but how to bring more traffic to make more affiliate sales. Many of them buy a program spending a lot of money on it and read through all of the material without ever applying even a single strategy. This is the number one reason when starting with a new business. In order to run a successful home based business you will need to train yourself in the internet marketing. Many programs and guidelines offer tips and suggestions which help learn more about internet programs.

To earn money online one must make him much more educated on internet marketing. There are so many courses which expose many secrets that were hidden by many internet guru’s and believe me no one let’s his cat out of his bag. Stay pertinent and have patience and eventually you will be one of them who works from their comfort of home and earn a lot more money. Using this technique on this article will give you a brief overview about affiliate marketing in the year 2009 and how can you make profit from it to make you become successful affiliate marketers.

UKM- GSB- The Importance of Affiliate Program in the year 2009

The WWW termed as “world wide web” is a big place. This is not what it seems. Let me explain you more about this.

The internet connects the whole world. It has no borders. Users from all part of the world can contact each other and at real time. For an online entrepreneur, establishing an online presence seems to be a win-win situation. As the entire world automatically becomes his market and there is nothing to deny about this fact. The purpose of this article is want to show you about what is the important of the affiliate program that can give in the year 2009. You must follow the trend to make sure that you are not left behind.

But with more vastness of the cyberspace makes it difficult for online entrepreneurs to cover, and in certain situations find their targeted audience. The reason would be because of emerging competitors who are realizing internet as their marketing medium. In such a scenario an online presence really becomes a challenging part.

So this needs a system which can bring in more efforts and get you some extra benefits.

Enter an Affiliate Program

The fact is that most of the internet users are looking for earning opportunities. These things allow the person to work from his own home with all the comforts and get out the better result.

Your online business can get a good benefit from these internet users.

How is that possible?

You can make them as your digital sales people. You would not be in contact with them when they would be working. You don’t need to keep an eye, when and where they are working from. No headache of paying them hourly or weekly. You just need to send them checks when they will make to refer your website.

The way it is made possible is by establishing your own affiliate program. It works like this- Your online business will adopt a way through which internet users will sign up your program. Once they are done with the signing process, they will just have to choose the product which they want to promote.

They will be provided with a unique link through which they will advertise your website. When ever another person clicks on their affiliate link, they will be directed to the sales page. If that visitor wants to purchase then the whole credit will go to the affiliate and he deserves to be rewarded with the commission.

Why should you consider affiliate marketing as important?

There are many benefits and advantages when you have an affiliate programs. Let us take a look at them one by one.

1. You will be able to get greater part of the internet as you will
have many battalions to cover that part of internet.

2. Your affiliate will be promoting your website through the special link provided to them which will also contain your URL, so it will also increase backlines which will in turn increase your ranking in search engine.

3. When you have your own affiliate you will have a better opportunity to get a constant traffic which will increase your business as well.

How to setup your affiliate program?

You need to invest in some of the scripts and software’s which will help establish your affiliate program. There are a lot of dedicated
software solutions which will help you to fulfil this purpose.

You will also need to invest on hosting which provides php encoding, as these are mostly used by many of the software’s.


If you feel that these all requirements are too steep, then you can enrol your products to one you choose the best. There are always ways through which you can find solutions for affiliate program and get a new look to your website.

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